Grandmillennial is the portmanteau of grandma and millennial used to characterize a style that has been gaining prominence the last few months.
Many people are beginning to turn away from more minimal design styles and embracing a more chintzy, frilly and decorative style that is reminiscent of ‘grandma’s’ style and calling it grandmillennial style.
The style is a twist on traditional design, maintaining its characteristic wooden furniture with cabriole legs, heavily patterned wallpaper and slip-covered furniture. Alternatively it is referred to as granny-chic, the style mixes the heirloom and antique pieces with modern fixtures and details. Bringing in elements of coastal, palm regency and preppy styles for a lighter more airy take on the heavier traditional style.
Main elements you will find in grandmillennial style: Slip covers, wallpaper, chintz, fringe, trim, drapery, needlepoint and pooling fabrics…
These styles may have been considered outdated, but they are getting a modern makeover and making their way back into peoples homes. The style is classically informed and is the antithesis of the trend based minimalist styles that can be found across social media and in many influencer homes.
While this style relies on heavy design and decorations, how can you make sure that your space is not over designed?
When working on a grandmillennial style space it is important to have an editorial eye in mind. While it may seem that there is never enough chintz, things can quickly become cluttered and overbearing. Consider using patterns with a light or white background to add a freshness to the space, or by using a modern color palette to keep it looking current. Check out our article on Benjamin Moore’s color of the year to get some tips on the current color trends going into 2022.
What do you think about the grandmillennial decorating style? Is it something that you will be trying out in your space or will you be leaving it at Grandma’s house? Are there any elements in particular you like or any you wish were not making a come back?
One popular designer at the forefront of the grandmillennial style is Erin Napier, star of HGTV’s show ‘Home Town’. She utilizes a lot of old school styling that give her spaces a homey feel that is right in line with grandmillennial style. Here are a few spaces she has created that highlight the look:
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